W7 Very Vegan Lengthening Mascara | Cone-Shaped Mascara Brush | Great For Cat-Eye Effect | 100% Vegan Mascara | Cruelty Free, Vegan, Eye Makeup For Women by W7 Cosmetics New Title: W7 Vegan Lengthening Mascara with Cone-Shaped Brush for Cat-Eye Effe

W7, the brand founded in London, England in 2002, aims to provide high quality and on-trend colour cosmetics at affordable prices. The brand's tagline "Who Will You Be Today?" encourages experimentation and self-expression without limitations. W7 is inclusive and welcomes beginners, teens, adults, and makeup enthusiasts.

One of W7's key features is that its products are 100% cruelty-free. None of their products are tested on animals.

Some of W7's best-selling products include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and Lift & Sculpt Cream Contour Palette. These products have received positive customer reviews, with ratings ranging from 4.0 to 4.3 out of 5 stars.

The prices of W7 products vary, but some popular items are priced at $7.95 for the eyeshadow palette and the contour palette, and $6.29 for the makeup remover and cleansing balm.

W7 offers a range of products suitable for different needs. The Mighty Mattes Eyeshadow Palette is a high-quality and highly pigmented palette, while the Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones. The Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser, and the Lift & Sculpt Cream Contour Palette provides six long-lasting cream formulas for easy and effective contour application.

W7's mascara, with its clump-free, vegan, and black liquid formula, is designed to emphasize the eyes and lengthen lashes. The cone-shaped brush is ideal for lengthening lashes and creating a cat-eye effect. This mascara is also part of the brand's Very Vegan range, which consists of 100% vegan color cosmetics and tools. W7 proudly declares that their products are cruelty-free and not tested on animals.

Overall, W7's mission is to offer high quality cosmetics at affordable prices, ensuring that everyone has access to great products without compromising on ethical values.

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